所谓“绿色外贸”战略,是指企业适应全球兴起的绿色环保浪潮,通过研制符合环保要求的“绿色产品”来突破绿色贸易壁垒,从而取得国际市场准入通行证,顺利实现经营国际化的战略目标的营销新方式。这种全新的符合国际化潮流的外贸方式,对企业特别是已经和即将融入国际化经营大潮流的我国企业,是一个全新的挑战。而对“绿色外贸”这一国际市场营销新态势,我国企业必须尽快作出正确的抉择。我们知道,在人类进入新世纪的今天,保护环境、保护地球已形成了浩浩荡荡的国际性潮流,广大消费者环境意识不断增强,要求提 The so-called “green foreign trade ” strategy means that enterprises adapt to the rise of the global green tide and break through green trade barriers by developing “green products ” conforming to the requirements of environmental protection so as to obtain the international market access permit and smoothly realize the goal of operating the international The strategic goal of marketing new way. This new international trend that meets the trend of internationalization is a brand new challenge to enterprises, especially those enterprises in China that have already, and will soon, be integrated into the tide of internationalization. As for the new trend of international marketing in “green foreign trade”, Chinese enterprises must make the right choices as soon as possible. We know that today, as mankind enters the new century, the protection of the environment and the protection of the earth have formed a mighty international trend with the continuous enhancement of the awareness of the consumers and the environment