近几年,中国的时尚产业开始热了起来,越来越多的奢侈品企业开始对中国市场跃跃欲试,很多研究机构也纷纷发表报告,论证中国将在不久的将来就会成为最大的奢侈品市场。这其中,“时尚”是最为核心的词语。时尚与时下的事物相关,并告诉人们能引领生活发展的趋势,如果能够把握中国消费者的时尚特征,就能够在最短的时间内满足消费者对流行的需要,从而带来巨大的购买力,这样一来,时尚就有了营销的意义。 In recent years, China’s fashion industry has started to heat up. More and more luxury goods companies are eager to make the Chinese market. Many research institutes have also published reports proving that China will become the largest luxury market in the near future . Among these, “fashion” is the core of the words. Fashion is related to what’s happening at the moment, and it tells people that they can lead the trend of life development. If they can grasp the fashion features of Chinese consumers, they will be able to meet consumers’ demand for fashion in the shortest time, thus bringing about tremendous purchasing power. In the future, fashion has the meaning of marketing.