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随着社会的不断进步和经济的不断发展,消费者的消费意识和消费观念开始发生变化,消费者的主观感性认识逐渐超越客观的商品在消费者的决策过程中占据决定性的地位。越来越多的消费者开始注重在购物过程中的感受和体验,从产品到商品,再到服务。竞争的日益激烈和消费者需求的提升驱使着商家不断追求新的市场机会和营销策略。饰品行业是经历了从产品竞争到商品竞争再到依靠服务竞争的典型行业模板,如今在体验式营销浪潮来袭时又该如何抓住机会?具体要怎样体验营销才能使自己的经营走向成功?
With the constant progress of society and the constant development of economy, consumers’ consumption consciousness and consumption concept begin to change. The awareness of subjective sensation of consumers gradually surmounts the objective commodity to occupy the decisive position in the consumer’s decision-making process. More and more consumers begin to pay attention to the feeling and experience in the shopping process, from product to product, to service. Increasingly competitive and consumer demand has driven businesses to continuously pursue new market opportunities and marketing strategies. Jewelry industry has gone through from product competition to commodity competition and then rely on competition in the service industry, a typical template, and now when the wave of experiential marketing wave how to seize the opportunity? Specific how to experience marketing to make their business to success?