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近年来,在世界上所有的国家和地区中,中国的商业发展和变革最为迅速。中国企业正作为全球化品牌开始崛起,同时又面临着国内城市化进程和气候变化等重大挑战。中国的品牌如何创造相应的产品和服务,令他们不仅对国内消费者来说有价值、有意义,也足以吸引其他国家消费者成为当代设计师设计的重要任务。解决这些问题,无法仅仅从科技创新、材料创新、造型创新来解决,而是需求一种更为全面的方式,寻找新创意,需要的是创新思维。
In recent years, China has enjoyed the most rapid commercial development and transformation in all countries and regions in the world. Chinese enterprises are starting to emerge as globalized brands while facing major challenges such as urbanization in China and climate change. How Chinese brands create products and services that make them not only valuable and meaningful to domestic consumers but also enough to attract consumers in other countries to become an important task for contemporary designers. To solve these problems, we can not just solve the problem with technological innovation, material innovation and modeling innovation. Instead, we need a more comprehensive approach to finding new ideas and what we need is innovative thinking.