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文化创意产业成为中国产业发展的一个新出口。对文化创意产业的重视是经济发展的要求,也是推动文化强国建设的重要因素。文化创意产业发展的内涵是文化价值体系的创新建设和文化价值观的对外传播。从跨文化能力角度对文化创意产业发展的途径和方向进行解读更能够准确把握产业发展的内涵要求。文章以常州文化创意产业为例,探讨通过发挥跨文化敏感性和文化自觉性认清产业发展过程中创意的文化来源和产业发展途径,并提出把构建文化身份和形成文化积淀作为产业发展方向的可能性。
Cultural and creative industries have become a new export of China’s industrial development. The emphasis on cultural and creative industries is a requirement of economic development and an important factor in promoting the building of a culturally powerful nation. The connotation of the development of cultural and creative industries is the innovative construction of cultural value system and the spread of cultural values. Interpreting the ways and direction of the development of cultural and creative industries from the perspective of intercultural competence will enable us to accurately grasp the connotation and requirements of industrial development. Taking Changzhou cultural and creative industries as an example, this article explores ways to find out the origin and ways of industrial development of creative industries by exerting cross-cultural sensitivity and cultural consciousness. It also proposes to establish cultural identity and cultural accumulation as the direction of industrial development possibility.