掀起“超女”风暴的湖南卫视,今年还将目标瞄准了拥有绝技绝活的平民英雄。湖南卫视与吉列威锋斥巨资对王牌栏目《谁是英雄》从制作到宣传进行全面包装。跟“超女”的海选一样,湖南卫视希望通过该栏目在全国范围内挖掘更多的“民间绝技”,并挑选出最出色的绝活绝技奉献给观众。“超女”让人们知道了“海选”这个新名词,而“吉列成锋英雄会”的推出,会让人们牢牢记下“路演”这个词汇。“路演”取代“海选”从2月21日开始,《谁是英雄》向全国广发“英雄帖”——“‘吉列威锋英雄 Hunan Satellite TV set off the storm of “super girl” and this year will also aim at the civilian heroes who possess superb skills. Hunan Satellite TV and Gillette Weifeng spend huge sums of money on the trump card column “Who is a hero” from the production to publicity for comprehensive packaging. Like the “Super Girl” sea election, Hunan Satellite TV hopes to tap more and more “folk stunts” across the country through this section and to select the best stunt to dedicate to the audience. “Super Girl” let people know the new term “sea election”, and “Gillette Heroes” will launch, make people firmly jot down the “road show” the term. “Roadshow” to replace “sea election” From February 21 onwards, “Who is a hero” to the National GF “Hero Posts” - "Gillette Weifeng hero