论文部分内容阅读
如果让大众来描述您的企业，您希望听到什么样的声音？您是否对您的企业做了具体的形象设计？您对于本企业的广告又寄予了何等的期望？ 在广告事业蓬勃发展的背后，是无数企业与商家满意的笑脸。对于今天的企业家而言，广告宣传已不仅仅简单地等于多推销一个产品，多卖一些货物，让销售额的数字跳得更快了。在五花八门、绞尽脑汁、追求个性与创意的影像之下，是商家高举的品牌与企业的形象。然而企业的ＣＩ战略还远远不止于广告这一步。 从ＩＢＭ设计了八条纹的标准字以及蓝色的标准色开始，企业形象设计（ＣＩＳ）日渐渗透于国际的经济活动中。从“太阳神”集团高唱着“当太阳升起的时候”到最近的“企业徽标网上展评活动”，ＣＩＳ在中国也经历了由青涩到成长，由新奇到通俗的发展过程。然而与国际性大企业相较，ＣＩ在中国企业的成功应用仍然屈指可数，这与人们对ＣＩ的理解尚有隔阂不无关联。当然 我们也不能希望籍借一篇文章就能将ＣＩ解说得清楚透彻。但它可以为我们开一个共同探讨的头。我们只能说一句：希望此文能让您更深一层地接近ＣＩ。
If you let the public describe your business, what kind of sound would you like to hear? Do you have a specific image design for your business? What kind of expectations did you place on your company’s advertising? Behind the flourishing development of the advertising business is the smiling faces of numerous businesses and businesses. For today’s entrepreneurs, advertising is more than simply selling more than one product, selling more goods, and making sales figures jump faster. Under the image of a variety of brains, pursuing individuality and creativity, it is the image of the company’s brand and enterprise. However, the company’s CI strategy is far more than advertising this step. Since IBM designed the eight-strip standard word and the blue standard color, corporate image design (CIS) has gradually penetrated into international economic activities. From “Sunshine” group chanting “When the sun rises” to the recent “Corporate Logo Online Exhibition”, CIS in China has also experienced a process of development from novelty to popularity, from novelty to popular development. However, compared with large international companies, the successful application of CI in Chinese companies is still very few. This is not inconsistent with people’s understanding of CI. Of course, we can’t hope that by using an article, we can explain CI clearly and thoroughly. But it can open up a head for us to discuss together. We can only say one word: I hope this article will allow you to get closer to CI.