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UGC在线旅游网站作为我国旅游电子商务市场的重要组成部分,由于掌握了大量最前端的用户数据,符合目前的用户个性化需求的特点,近些年来在市场上表现出了很强的市场竞争力。本文将从目前我国UGC在线旅游网站的现状出发,对其问题进行分析,提出未来UGC在线旅游网站在数据化、结构化、商业化方面的共同发展。
UGC online travel site as an important part of China’s tourism e-commerce market, due to grasp a large number of the most front-end user data, in line with the characteristics of the current needs of individual users in recent years in the market showed a strong market competitiveness . This article will start from the current situation of UGC online travel websites in our country, and analyze its problems, and put forward the common development in the future of data, structure and commercialization of UGC online travel websites.