论文部分内容阅读
移动互联网是以人为中心提供产品和服务的,其逻辑是对人的深层感知。如今,随着智能手机、平板等终端设备的普及,移动端正成为企业青睐的营销阵地。《2016移动营销研究报告》显示,2016年中国企业的移动营销投入比2015年平均增长16%;eMarketer数据还指出,2016年全球移动广告支出超过1000亿美元,在数字广告支出中份额首次超过50%。毫无疑问,移动营销正成为当今移动互联网行业中最炙手可热的风口,大有星火燎原之势。
Mobile Internet is people-centered to provide products and services, the logic is the deep perception of people. Nowadays, with the popularization of terminal devices such as smart phones and tablets, mobile terminals are becoming the favored marketing positions of enterprises. According to the “2016 Mobile Marketing Research Report”, Chinese mobile marketing investment in 2016 was up 16% on average from 2015; eMarketer data also pointed out that in 2016, the global mobile advertising expenditures exceeded 100 billion U.S. dollars, accounting for the first time in more than 50% of digital advertising expenditures %. Undoubtedly, mobile marketing is becoming the hottest outlet in today’s mobile internet industry.