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加入WTO后,中国农业的发展,特别是农产品市场的发展面临着新的机遇和挑战。目前,我国农产品营销渠道体系存在诸多问题,如渠道方式少,环节多,信息不畅,科技含量低,辅助设施少,导致流通成本高,效率低下等。面对外来农产品的本土化竞争,必须采取切实有效措施,探索建立符合中国实际并与国际接轨的农产品营销体系,走具有中国特色的农产品营销之路。
After joining the WTO, the development of China’s agriculture, especially the development of the agricultural product market, is facing new opportunities and challenges. At present, there are many problems in China’s marketing channels for agricultural products, such as fewer channels, more links, poor information, low scientific and technological content, less auxiliary facilities, resulting in high circulation costs and inefficiencies. Faced with the localization competition of foreign agricultural products, effective measures must be taken to explore the establishment of an agricultural product marketing system that conforms to China’s actual conditions and is in line with international standards, and takes the road of marketing agricultural products with Chinese characteristics.