在市场调查与分析中,经常收集有关“态度”、“评价”、“看法”等方面的资料,对这些问题可以采取一题一问的形式直接询问调查对象.如:“你对A产品有什么评价?”(请选择一个答案)(1)好,(2)较好,(3)中等,(4)较差,(5)差.实际上,这是一个非常抽象和综合的问题,产品的好坏可以从外观和包装上考察,也可以从使用性能上检验,还可以从质量和价格上评价,如果笼 In the course of market research and analysis, we often collect information on “attitude,” “evaluation,” and “opinions,” and we can directly inquire the respondents in the form of questions and answers on these questions. What’s the rating? "(Choose one answer) (1) Good, (2) Better, (3) Medium, (4) Worse, (5) Poor In fact this is a very abstract and comprehensive question, The quality of the product can be inspected from the appearance and packaging, but also from the use of performance testing, but also from the quality and price evaluation, if the cage