论文部分内容阅读
尽管目前建材下乡的实施细则还未出台,但随着“汽车下乡”、“家电下乡”的热潮,写入2010年中央一号文件的“建材下乡”成为家居业内关注的又一绝对焦点。据相关统计显示,建材下乡或将拉动农村近千亿的消费。在一线城市的楼市泡沫凸显和农村城镇化建设加快的背景下,家居企业开始转战二三线城市,集体性进行渠道下沉,有的已经延伸到了农村市场,探索乡镇市场的经营之道,而“建材下乡”的实施将极大加速家居企业深拓渠道的步伐。
Although the current implementation rules for building materials going to the countryside have not yet been introduced, with the craze of “going to the countryside” and “bringing home appliances to the countryside,” “building materials going to the countryside” Another absolute focus of attention in the home industry. According to relevant statistics, building materials to the countryside or will drive the rural spending nearly billions. In the first-tier cities, the property market bubble highlights and accelerating the construction of rural urbanization, home-based businesses began fought in second and third tier cities, collective sink channels, and some have extended to the rural market, to explore the township market management, and “Building materials to the countryside,” the implementation will greatly accelerate the pace of home improvement enterprises to expand channels.