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驰名商标一般是指经过长期使用,具有良好信誉,为相关公众知晓和推崇的商标。驰名商标是企业的重要财富,因其被公众肯定而给企业带来较普通商标所不能比拟的商业利益。对驰名商标进行域外保护的法律依据主要有两种:国际公约和各国国内法。本文指出我国驰名商标在域外发展战略中应该综合运用相关国际公约和各国国内法的规定,对驰名商标进行全面保护,避免“抢注”等现象的发生。
Well-known trademarks generally refer to long-term use, with good reputation, known and respected for the relevant public trademark. A well-known trademark is an important asset of an enterprise, because it is affirmed by the public and gives the enterprise more commercial benefits than ordinary trademarks. The legal basis for the extraterritorial protection of well-known trademarks mainly includes two types: international conventions and national laws of various countries. This paper points out that the well-known trademarks in our country should make full use of the relevant international conventions and the provisions of the national laws of all countries in the strategy of extra-territorial development to fully protect the well-known trademarks and prevent the occurrence of such phenomena as “cybersquatting”.