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战略性CSR试图破解“企业如何做到赚钱与为善两不误”的经典难题。聚焦于战略性CSR这一核心构念,论文梳理了战略性CSR的内涵,总结和区分了战略性CSR的本质特征和企业特定特征:前者包括目标二元性和专用性,后者包括向心性与应变性。随后,论文整合了制度理论、资源基础观以及动态能力理论,构建了战略性CSR与竞争优势的整体理论框架,提出了战略性CSR通过双重合法性、VRIN资源和动态能力的获取进而帮助企业构建持续竞争优势以及战略性CSR行为的可见性和环境动态性对这一过程的影响机制模型。最后,论文对战略性CSR的未来研究进行了展望。
Strategic CSR tries to solve the classic problem of how to make money and how to be good for both. Focusing on the core concept of strategic CSR, the dissertation sums up the connotation of strategic CSR, summarizes and differentiates the essential characteristics of corporate and specific characteristics of the enterprise: the former includes the duality and specificity of the target, and the latter includes the concentric And adaptability. Subsequently, the dissertation integrates institutional theory, resource-based view and dynamic ability theory, builds a holistic theoretical framework of strategic CSR and competitive advantage, and proposes that strategic CSR can help enterprises build through the acquisition of dual legitimacy, VRIN resources and dynamic capabilities Sustainable competitive advantage and the impact of strategic CSR behavior on the process and the impact of environmental dynamics on this process. Finally, the paper forecasts the future research of strategic CSR.