论文部分内容阅读
在市场竞争的漩涡中,北京新型建材总厂有一支活跃在推广销售前沿阵地上的尖兵——以“龙”为标志的十二个新型建材联营公司。他们“八仙过海,各显神通”,在全国各地演出一幕幕动人的好戏。奇特的广告术在深圳,人们经常看见一辆“大篷车”的两侧写着醒目大字:“QST建筑体系给高层建筑带来福音”,“石膏板防火性能好!”顶端是“信誉第一,金龙精神!”这就是“金龙”新型建材联营公司的送货工具车,驰骋在大街上,招引不少行人的注视。“顶篷上写字给谁看?”我纳闷地问。“金龙”公司经理郭有华笑道:“在深圳,不少用户的办公室都设在高楼,只要打开窗户,就能随时见到‘金龙’,便成了不是广告的广告。”
In the whirlpool of market competition, the Beijing New Building Materials Plant has a leading force active in the promotion of sales frontiers - twelve new building materials associates marked by “Dragon”. They “cross the sea in eight immortals and show their supernatural powers” and perform beautiful scenes throughout the country. Strange advertising in Shenzhen, people often see a “caravan” written on both sides of the eye-catching characters: “QST building system to bring high-rise building”, “gypsum board fire performance is good!” Top is “credibility first ”Golden Dragon Spirit!“ This is the delivery vehicle of the ”Golden Dragon“ new building materials associate company. It is on the street and attracts the attention of many pedestrians. ”Who can you see writing on the roof?" I asked, wondering. Guo Yonghua, manager of “Golden Dragon” Company, laughed: “In Shenzhen, many users’ offices are located in high-rise buildings. Just open the window and you can see the “Golden Dragon” at any time, and it becomes an advertisement that is not advertising.”