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文章剖析了旅游资源先天不足的常州,何以打造出一个个“名利双收”的主题公园,开创出旅游业界啧啧称奇的“常州模式”。基于对常州三大主题公园的对比分析,从政府、企业、旅游者需求及科技创新等多个维度、运用swot分析、生命周期理论,揭露三大主题公园成功撑起常州旅游的奥秘;为中国主题公园本土化发展提供启示。
The article analyzes the inherent lack of tourism resources in Changzhou, why create a “fame and fortune,” the theme park, creating a tourism industry amazed “Changzhou model ”. Based on the comparative analysis of the three major theme parks in Changzhou, from the dimensions of government, enterprises, tourists and technological innovation, using swot analysis and life cycle theory, exposing the success of the three major theme parks to prop up the mystery of Changzhou tourism; Inspired by the localized development of theme parks.