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在影片《天下无贼》里,刘德华和刘若英通过诈骗得来一辆RMW,然后开着这辆车逍遥而去;而随着商业大片《我,机器人》在全球的热播,奥迪专门为此部电影制造的 RSQ 跑车也乘着好莱坞顺风船在全球做了一次产品巡演。这两起案例可以说是汽车业置入式营销的最新案例。外资公司主导置入营销置入式营销已成为汽车公司经常使用的市场营销手段,但是从目前的置入式营销来看,外资汽车公司一直占据主导地位。北大经济学院战略营销教授薛旭认为,这主要是因为外资公司在商
In the movie “A World Without Thieves,” Andy Lau and Rene Liu got a RMW through fraud, and then drove away with the car. However, with the commercial blockbuster “I, Robot” hit the world, Audi specifically for this The RSQ sports car manufactured by the department also made a tour around the world on the Hollywood Sailboat. These two cases can be said to be the latest case in-car marketing in the automotive industry. Foreign-Funded Companies Lead into Marketing In-sales marketing has become a frequent marketing tool used by auto companies, but foreign car companies have dominated the current embedded marketing. Xue Xu, a professor of strategic marketing at Peking University’s School of Economics, believes this is mainly because foreign companies are in business