品牌化报纸蕴含的品牌特质往往带来的是读者的高忠诚度。对企业来说,选择哪份报纸做品牌传播实际上就是锁定了这家报纸具有相同品位的读者;反过来你选择了某份报纸,消费者也会认为你与这家报纸的品位相同 Branding newspapers contain the characteristics of the brand often brings the reader’s high loyalty. For businesses, the choice of which newspaper to brand as a matter of fact is to lock down the newspaper’s readers of the same taste; in turn, you choose a newspaper, and consumers will consider you to be of the same grade as the newspaper