4月13日,上海市首开国内先河,正式邀请该市7名在各自学术领域内卓有建树的专家学者,担任首批“上海会议大使”。会展一直被认为是现代服务业中极具经济、社会叠加效应的产业。但在全球会展产业链中,上海乃至国内大部分城市并未占得有利位置。在此背景下,实施起源于欧美的“会议 On April 13, Shanghai City opened its first domestic precedent and formally invited 7 experts and scholars from the city who have made outstanding achievements in their respective academic fields to serve as the first “Shanghai Ambassador for the Conference.” Convention and Exhibition has always been regarded as a modern service industry with very economic and social superimposed effects of the industry. However, in the global exhibition industry chain, Shanghai and even most of the domestic cities did not occupy a favorable position. In this context, the implementation of the conference originated in Europe and the United States