包装作为一种独立的商品文化形式,是现代社会才得以确立,但包装不能抛弃它的传统文化根基。包装本身是一项古老的活动,人类社会自出现了商品交换后就有了包装,人们通过包装手段使产品得以远距离的运输,因而极大的促进了商品贸易的流通,因此,包装在促进商品流通行销环节中扮演十分重要的角色。 As an independent form of commodity culture, modern society can only be established, but packaging can not abandon its traditional cultural roots. Packaging itself is an ancient activity. Since human beings have had the package after the exchange of commodities, people can transport the products by packing means in a long distance, thus greatly facilitating the circulation of the commodity trade. Therefore, Commodity circulation and marketing aspects play a very important role.