目前,笔者在《应用写作》刊物上读到飞隆商场这样一则广告标语:“飞隆的原则:先做人,后从商”;随后又在榕城光明桥家具商场门口看到写有“老老实实做人,实实在在作价”的大幅广告标语,不禁耳目一新,感触颇深。且不去探究这两个商场是怎样实施这些口号的,仅从他们能提出经商应从做人作起的口号就足以让人为其叫好了。“商人重利轻别离”。商人自古就被视为唯利是图、损人利己、冷酷无情的代 At present, the author reads an advertising slogan such as Feilong Shopping Mall in the “Applying Writing” publication: “The principle of Feilong: first behave, then go after business”; then I saw in the entrance of Guangmingqiao Furniture Mall in Licheng City. There is a large advertising slogan entitled “Be honest, be honest,” and it’s refreshing and fresh. Without investigating how the two malls implemented these slogans, the only slogan they can put forward to do business is to seduce them. “Businessmen relied heavily on light weight.”. Since ancient times, businessmen have been regarded as profit-seeking, self-serving and ruthless.