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去年,宝洁在中央电视台的广告投入是前年的2倍,今年又将是去年的2倍。特别是今年以30秒的广告长度投放招标段,的确是把中央电视台看作了宝洁展示其众多产品和品牌的一个超级大货架,通过这个货架,宝洁可以更高效地提升它对中国亿万消费者的吸引力。据央视市场研究股份有限公司提供的广告监测数据显示:国际日化行业巨头宝洁公司今年明显加大了广告传播的
Last year, Procter & Gamble in CCTV advertising investment is 2 times the previous year, this year will be twice the previous year. In particular, the bidding segment, which is advertised for 30 seconds this year, does indeed treat CCTV as a super-large shelf for P & G to display many of its products and brands. With this shelf, P & G can more effectively raise its spending on China’s billions of consumers Attractive. According to CCTV Market Research Co., Ltd. to provide advertising monitoring data show: the international daily chemical giant Procter & Gamble has significantly increased this year’s advertising