近年来,利用传媒优势向全世界输入西方国家尤其是美国的强势文化,即文化帝国主义已经引起了越来越多人的关注,它导致了信息流通的不平衡,造成了国家间信息技术和经济发展的鸿沟,但同时也给其他国家的传统文化注入了新的“血液”。作为文化传播的主要工具媒体,此时便肩负着重要的历史使命。如何能在保住自己的传统文化的同时对外来文化进行吸收、消化、融合,已经成为我国媒体所亟待解决的问题。 In recent years, the advantage of the media has been used to import the world’s strong culture of Western countries, especially the United States. That is, cultural imperialism has drawn more and more attention. It has led to the imbalance of information circulation and has caused the inter-state information technology and Economic development but at the same time it has infused new “blood” into the traditional culture of other countries. As the main media of cultural transmission, the media now has an important historic mission. How to assimilate, digest and integrate foreign cultures while preserving their traditional culture has become a pressing issue for the Chinese media.