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在当今新的传播环境下,传统广电媒体的新闻主播面临诸多挑战,包括对新闻主播专家型、复合型的要求以及节目中角色定位的转变等。在这一过程中,不少传统媒体的新闻主播存在一些误区和问题。本文拟从平实表达、增加多元化知识储备以及应用新媒体等角度,对传统新闻主播如何更好地解决问题,应对当下的媒介环境进行研究和探索。
In today’s new communications environment, the newsreaders of the traditional radio and television media face many challenges, including the need for newsreaders to be expert and complex, as well as the changes in their roles in the programs. In this process, many traditional media news anchor there are some errors and problems. This paper intends to study how the traditional news anchor can better solve the problems and how to deal with the present media environment from the aspects of plain expression, increasing diversified knowledge reserve and application of new media.