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对视觉信息认知过程的探讨,可以帮助设计师理解用户的心理认知与行为规律,从而改进视觉信息设计。通过提出视觉信息认知流程的四个阶段,分析并揭示受众在视觉信息设计传播任务时及认知过程问题,为视觉信息设计提供认知依据。本文从视觉信息与传播的本质出发,研究了人对于视觉信息的认知过程,论述了视觉信息传播与视觉信息认知过程的关系,对于研究视觉设计艺术传播本身具有重要的理论价值。
The discussion of visual information cognition process can help designers to understand the user’s psychological cognition and behavior rules so as to improve visual information design. By proposing four stages of the process of visual information cognition, this paper analyzes and reveals the audiences’ problems in the process of visual information design dissemination and cognitive process, and provides the cognitive basis for visual information design. Based on the nature of visual information and communication, this paper studies the cognitive process of human visual information, discusses the relationship between visual information transmission and visual information cognition process, and has important theoretical value for the study of visual design art communication itself.