随着市场不断完善,商品逐步丰富,消费者的消费行为也日趋理性,那种为卖而卖、为利润而利润的营销行为也日趋站不住脚,人是有感性的,怎样灵活运用感性去营销,来吸引客户、留住客户,日益成为客户和企业的共同问题。本文从客户的忠诚及产生利润的角度把客户分为不同类别,并据此给与不同程度的感性营销行为,来达到企业与客户双赢的结果。 With the constant improvement of the market, the products are gradually enriched and the consumption behavior of consumers is becoming more and more rational. The marketing practices that sell for sale and profits for profit are also increasingly untenable. People are perceptual, and how to use perceptual To marketing, to attract customers, retain customers, customers and businesses have become increasingly common problem. This article divides customers into different categories from the perspectives of customer loyalty and profit generation, and gives them varying degrees of perceptual marketing behavior to achieve the win-win result between the enterprise and their customers.