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随着电子商务的快速发展,未来数年内,中国的B2B市场将呈现超过100%的高速增长,65%中小企业急需电子商务人才,但现实是电子商务专业应届毕业生就业率仅为20%,就业率远远低于全国大学生就业平均水平。高校在电子商务人才的教育和培养方面必须实施改革,但如何改革,如何才能培养出企业需要的复合型人才,本人作为一名高校电子商务专业教师,有深刻的体会,本文从课程设置、实践教学、教师队伍、教材等四方面的改革给出了自己的观点。
With the rapid development of e-commerce, in the next few years, China’s B2B market will show a rapid growth of more than 100%. 65% of SMEs are in urgent need of e-commerce talents, but the reality is that the employment rate of e-commerce professional graduates is only 20%. The employment rate is far lower than the average level of national college student employment. Colleges and universities must implement reforms in the education and cultivation of e-commerce talents. However, how to reform and how to cultivate the complex talents that companies need, I have a profound experience as an e-commerce professional teacher in colleges and universities. This article is based on curriculum and practice. The four reforms of teaching, teachers, and teaching materials have given their opinions.