随着时间的推移,我国广告业的营业运作,逐步形成了行业内普遍认同的经营方式。旁观广告业界,发觉最普遍的特征,是广告主抱怨广告费不停地涨价,广告公司之间的竞争,价格问题是焦点。为得到生意而降价、为保住不蚀本而减低制作成本的作法日益普遍。 With the passage of time, the business operation of the advertising industry in China has gradually formed a business model generally recognized in the industry. While watching the advertising industry, the most common feature is that advertisers complain that advertising fees keep rising prices, competition among advertising companies, and price issues are the focus. The practice of cutting prices to obtain business and reducing the cost of production in order to save money has become increasingly common.