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收益管理是航空公司提高收益水平的重要技术,它通过对历史数据和当前数据的分析做出舱位控制决策。在收益管理中只能观测到受限的订座记录,但是它不能真实反映需求状况。估计非受限的需求是进行舱位控制的关键。国外学者提出多种非限化估计的方法,但是这些方法不完全适应于国内情况。本文根据国内的实际情况,提出一种估计方法。这种方法简单易行,便于在实践中运用。
Revenue management is an important technology for raising the level of revenue for airlines. It makes decisions about accommodation control based on the analysis of historical data and current data. Only limited reservation records can be observed in revenue management, but it does not truly reflect the demand situation. Estimating unrestricted demand is the key to controlling the space. Foreign scholars put forward a variety of non-limited estimation methods, but these methods are not fully adapted to the domestic situation. According to the actual situation in our country, this paper proposes an estimation method. This method is simple and easy to use in practice.