根据艾瑞发布的数据,2014年,我国互联网广告市场已经达到1540亿元,同比增长40.0%,超越了电视广告和报纸广告市场之和,互联网在市场意义上的传媒业主导地位已经无可争议。与之相较,电视媒体的广告增长率从2008年的13.9%,到2014年缩减为0.3%,近乎零增长。虽然中国传媒业的传统格局还没有被彻底颠覆,是由于传统媒体在内容生产上苦心造诣数十年的雄厚根基,但经营是支撑内容生产的生命线,经营也最敏感最直接地反映受众对传媒价值的判断。国内经营良好的 According to data released by iResearch, in 2014, China’s Internet advertising market has reached 154 billion yuan, an increase of 40.0%, exceeding the sum of television advertising and newspaper advertising market, the Internet in the market sense of the dominant media industry has been undisputed . In contrast, the television media’s advertising growth rate dropped from 13.9% in 2008 to 0.3% in 2014, with almost zero growth. Although the traditional pattern of China’s media industry has not been completely subverted, it is due to the abundant foundation for traditional media to make achievements in content production for decades. However, it is the lifeline that supports the production of content. It is also the most sensitive and the most direct reflection of the audience’s reaction to the media Value judgments. Domestic well-run