从上世纪80年代开始,随着电视机进入寻常百姓人家,成为家庭必备的日常电器后,各种电视节目逐渐丰富起来,电视动画也迎来了它的发展时期。一直发展到现在电视动画仍然深受各年龄阶段观众的喜爱,我国第一部水墨动画“小蝌蚪找妈妈”可谓家喻户晓,在国际上也是非常有名。随着数字化时代的到来,现在的电视动画涉及范围广,可谓老少皆宜,深受观众喜爱,同时针对不同层级的人群又有不同的作品,例如侦探类、冒险类、运动类、科幻类等等。电视动画为何能够吸引不同文化、不同年龄的观众并且激发观众的索取欲望?是本文研究的重点。 Since the 1980s, as television sets have entered the homes of ordinary people and become the daily necessities for families, various television programs have been gradually enriched and television animation has ushered in its development period. Has been developed to the current television animation is still popular with audiences of all ages favorite, China’s first ink animation “Little tadpole looking for mother ” can be described as a household name, is also very famous in the world. With the advent of the digital age, television animation now covers a wide range and can be loved by all audiences. At the same time, there are different works for different levels of people, such as detectives, adventures, sports, science fiction, etc. Wait. Why is it that TV animation can attract audiences of different cultures and ages and stimulate audiences’ appetite? It is the focus of this article.