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《2015全国新闻出版业网站年度报告》对全国160家新闻出版业网站进行的监测分析数据显示,通过连续3年的数据对比,2015年新闻出版业网站的页面浏览量、独立用户数、总访问次数、总访问页数呈下降趋势。不过,在新闻出版业网站用户数整体下降的情况下,回访用户比例有所增长,用户进入行业网站的主要渠道依然是直接来源,且较2014年增长了9%。
According to the monitoring and analysis data of 160 websites of press and publication nationwide in the annual report of 2015 national press and publication industry, the data of page views, number of independent users and total visits of the press and publication website in 2015 through data comparison of three consecutive years Times, the total number of pages declined. However, with an overall decline in the number of press and publication websites, the proportion of returning users has increased. The main channel for users to enter the industry websites is still a direct source, an increase of 9% over 2014.