论文部分内容阅读
社会的发展进步使网络信息技术得到广泛的应用和普及,同时伴随人们对互联网的应用,每天会在网络中产生海量的数据信息,大数据概念由此衍生,应用数据挖掘技术为企业的生产经营提供决策意见,已经成为当代社会的主要技术应用特征。本文通过对大数据视角的网站营销模式进行深入研究,传统网站营销模式中存在的问题,并分析其有效的营销方案,旨在促进网站营销策略有效性的提升。
The development of society makes the network information technology widely used and popularized. At the same time, with the application of the Internet to people, every day, massive data information will be generated in the network. The concept of big data is derived from it. Data mining technology is applied to the production and operation of the enterprise Providing decision-making opinions has become the main feature of technology application in contemporary society. In this paper, through in-depth study of the website marketing model of big data perspective, the problems existing in the traditional website marketing model, and analysis of its effective marketing programs aimed at promoting the effectiveness of website marketing strategy to enhance.