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影视艺术以其直观、具体、鲜明的形象直接诉诸人们的视听感官,具有强烈的信息传播效果和艺术感染力,这与展示设计注重信息传播的本质不谋而合。影视语言对大众艺术审美与艺术逻辑思维方式的深刻影响是展示设计需要借鉴的地方。本文试图借鉴影视剧作的表现途径和方法对世博会中国馆的展示设计进行分析,探讨从其他领域对设计思路、题材手法进行移植的可能性。
With its direct, concrete and vivid images, film and television art directly appeals to people’s audiovisual and sensory organs. It has a strong effect of information dissemination and artistic appeal. This coincides with the fact that exhibition design focuses on the essence of information dissemination. The profound impact of the language of film and television on the aesthetic appreciation of the arts in the public and the way of logical thinking of the art is the place where the display design needs reference. This article attempts to draw lessons from the ways and means of performance of the film and television dramas to analyze the exhibition design of the Expo China Pavilion and to explore the possibility of transplanting design ideas and themes from other fields.