在商品流通与资本获利的范围内,设计的作用就是增加商品的附加值。在商业目的的制约下,这时的设计仅表现出它的工具性意义,而无法展现它作为人的一种文化活动的有益的价值取向。虽然这一领域内的设计表现出很多弊端,但市场有自身的规律,我们无法避免市场要按它的意志对设计创新提出一些合情而不合理或合理却不合情的要求。而这种以市场为目标的设计创新又会借助强大的市场机制渗透到生活的每 In the context of the flow of goods and capital gains, the design’s role is to increase the added value of the goods. Under the restriction of commercial purpose, the design at this time only shows its instrumental significance, but can not demonstrate its beneficial value orientation as a kind of cultural activity of human beings. Although the design in this area shows many drawbacks, the market has its own laws. We can not avoid the market’s willingness to put forward some sympathetic, unreasonable or unreasonable demands for design innovation. And this market-oriented design innovation will use the powerful market mechanism to infiltrate every