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:广告文笔必须准确 ,准确传真是广告文案写作的第一要素。广告英语文笔准确的特征表现在 :1 在语篇表达上常用直陈式、证言式、叙述式与描写式文案 ;2 在语法结构上常用简单句与并列句 ,常用现在时态 ;3 在词汇方面讲究锻词炼句 ,喜用数词、常用词与形容词 ;4 使用各种修辞手段而不产生负面歧解
: Advertising writing must be accurate and accurate Fax is the first element of advertising copywriting. The precise features of advertising English writing and writing are as follows: 1 In the discourse, direct sentences, testimony, narrative and descriptive copywriting are often used. 2 Simple sentences and parallel sentences are often used in grammar structure, Pay attention to forging rhetoric, like to use numbers, commonly used words and adjectives; 4 using a variety of rhetorical devices without negative discrimination