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新媒体时代,政府对社会舆论的引导面临前所未有的挑战,只有积极应对,制定合理的策略,才能有效引导舆论,顺应民意,创建和谐、安全的舆论环境。本文首先从相关概念入手,对新媒体时代政府舆论引导现状进行分析,并对如何提升舆论监督功能提出具体策略。
In the new media era, the government is facing unprecedented challenges in guiding social public opinion. Only by actively coping with and formulating reasonable strategies can we effectively guide public opinions and comply with public opinion so as to create a harmonious and safe public opinion environment. Starting with the related concepts, this paper analyzes the current state of public opinion guidance in the new media era and puts forward specific strategies on how to enhance the supervision function of public opinion.