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移动互联时代已经到来!这是我们必须面对的一个事实。在这样一个背景下,怎样实现突破与转型成为业内人士脑中挥之不去的念头。有人说,不转型是等死,转型是找死,那么,怎样死里求生,杀出一条血路?并不是没有可能。虽然充满变数,但总有人能把握住变化的脉博和方向。那么,移动互联时代的广告将何去何从?我们不妨听听这方面的专业研究人士华通明略大中华区研发总监的观点和意见。华通明略是一家专业的品牌和广告调研机构,强调站在品牌和企业的角度来看所有的媒体,以帮助广告主理清各个媒体的特点,达到最优化的运用。
The era of mobile Internet has arrived! This is a fact we must face. In this context, how to achieve breakthroughs and transformation of the minds of the industry as the lingering mind. Some people say that the non-transformation is waiting to die, the transition is looking for death, then, how to survive and kill a path? It is not impossible. Although full of variables, but someone can grasp the pulse of change and direction. So, advertising in the era of mobile Internet go from here? We may wish to hear the views of experts and research professionals in Greater China R & D director of Greater China point of view and opinion. Wah Tung Ming is a professional brand and advertising research agency, emphasizing brand and business from the point of view of all the media to help advertisers sort out the characteristics of various media to achieve the optimal use.