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新媒体时代的到来,拓宽了舆论传播途径,增强了舆论互动性,但也降低了舆论引导的可控性,削弱了舆论引导主体的公信力。面对舆论新格局,民族院校要坚持马克思主义舆论引导思想,掌握舆论引导的主动权,成为各民族学生利益的发声筒,在平等互动中,积极转换话语体系,提升理论引导力。
The advent of the new media era broadens the channel of public opinion dissemination and enhances the public opinion interaction. However, it also reduces the controllability of public opinion guidance and weakens the credibility of public opinion leading subjects. In the face of the new pattern of public opinion, ethnic minority academies and schools should uphold Marxist guiding ideology of public opinion, grasp the initiative of public opinion guidance, and become the vocal cords for the interests of students of all ethnic groups. In equal interaction, they should actively change the discourse system and enhance the theoretical guidance.