当代大学生消费基本比较健康,但是受西方消费主义的影响,存在攀比性、炫耀性、奢侈性以及超前消费和人际交往消费,这些不良消费对学生人生观和价值观不利,更对社会资源造成浪费。经过调查研究发现原因基本上由西方思潮、家庭消费观、学校教育以及校园周边环境影响几个主要因素。基于大学生消费特点以及在借鉴国内外已有经验的基础上,本文提出大学生的消费行为应遵循着低碳经济和生态消费的模式。 However, under the influence of Western consumerism, there is comparativism, conspicuousness, luxury, as well as the consumption of advance consumption and interpersonal communication, which adversely affect the students’ outlook on life and values, but also waste the social resources. After investigation and study, we found that the reasons are basically caused by the Western thought, the concept of family consumption, school education and the environment around the campus. Based on the characteristics of college students ’consumption and based on the experience gained both at home and abroad, this paper proposes that college students’ consumption behavior should follow the pattern of low-carbon economy and ecological consumption.