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随着自媒体时代的到来,品牌营销的推广找到了一种新方式。旅游品牌也不例外,现如今,人们获取旅游信息的主要渠道大多来自于专业旅游网站、旅游论坛、个人游记、微信传播等中立的第三方,以往传统的官方渠道的信息则大大的被压缩。这种带有民众独特视角的自媒体发布出来的信息极大的宣传了城市旅游文化,但与此同时,由此而引发的一连串的效应也在考验着一座城市的“综合能力”以及包容性。
With the advent of the media age, a new way has been found for the promotion of brand marketing. Tourism brands are no exception. Nowadays, most of the main channels for people to obtain travel information come from third-party parties such as professional travel websites, travel forums, personal travel notes and WeChat communications. In the past, the traditional official channels were greatly compressed. This self-media message with a unique view of the public greatly promotes the city’s tourism culture, but in the meantime the series of effects that result from it are also testing the city’s “comprehensive ability” and tolerance.