众所周知,星巴克是全球规模最大的咖啡连锁店,其对新时期文化战略的调整,让其占据了中国茶饮市场的半壁江山。而与此同时,中国的茶文化在市场博弈中却日渐衰弱。面对如此艰难的现状,中国茶文化必须直面自身问题,借鉴星巴克的成功经验进行改革,以在新时期寻找到一条全新的光明出路。 As we all know, Starbucks is the largest coffee chain in the world. Its adjustment of the cultural strategy in the new era makes it occupy half of China’s tea market. At the same time, the tea culture in China is getting weaker in the market game. Faced with such a difficult situation, China’s tea culture must face its own problems, learn from the successful experiences of Starbucks and carry out reforms in order to find a new bright future in the new era.