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在市场经济竞争日趋激烈的今天,企业如何做到健康稳定地发展是各级管理人员重点探索和研究的方向。企业要获得稳定的收益,首先就需要拥有固定的客户群体,固定客户的长期的、重复性的购买行为才是企业的基石。企业为保持这部分客户的稳定,必须努力提升客户的忠诚度。本文将通过分析影响客户忠诚的因素,来研究提升客户忠诚度的方式,主要通过采取提高客户满意度、奖励忠诚、加深与客户之间的感情联系、增加转换成本等方式来提高客户的忠诚度,以促进客户与企业的联系,为企业的持续发展提供有益的帮助。
With the increasingly fierce market economy competition, how companies can achieve healthy and stable development is a key research and research direction for management personnel at all levels. In order for companies to obtain stable returns, they first need to have a fixed customer base. The long-term and repeatable purchase behavior of fixed customers is the cornerstone of the company. In order to maintain the stability of this segment of customers, companies must strive to increase customer loyalty. This article will analyze the factors affecting customer loyalty to study ways to increase customer loyalty, mainly through improving customer satisfaction, rewarding loyalty, deepening emotional connections with customers, increasing conversion costs, etc. to improve customer loyalty. In order to promote the contact between customers and enterprises, provide useful help for the sustainable development of the company.