包装设计有着民族的审美与时代的审美。每个国家、每个民族都有着自己的文化背景和对美的追求,这些在包装设计中都能折射出来,包装需要与世界同步发展,同时也需要有自己民族的文化品位,只有这样商品包装的艺术价值才能提高,才能体现独特的艺术风格。本文从五个方面来阐述民族化的包装设计所必备的表现特征。 Packaging design has a national aesthetic and the aesthetic of the times. Each country and every nation has its own cultural background and the pursuit of beauty, which can be reflected in the packaging design, packaging needs to be synchronized with the world, but also need to have their own national cultural tastes, the only such commodity packaging Art value can be improved in order to reflect the unique artistic style. This article elaborates the essential characteristics of the national packaging design from five aspects.