小户型变脸突围楼市

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有人提出2003年是小户型年,可以说一点也不过分。八夏以来,小户型项目遍地开花,竞争趋于白热化,小户型的幸福时光已被残酷的竞争压力所取代。尤其东部市场,炫特区、后现代城、飘 HOME、易构空间等项目的贴身肉搏更让人感到竞争的激烈。竞争,推动着有紧迫感的开发商不断求新求变。小户型产品频频变脸后现代城是最早进行产品转型的项目,60万平米的开发量让开发商感到了市场的压力,在推出部分小户型以后,转向商务型产品。飘 HOME、易构空间体量较小,目前尚看不到转型的迹象。最引人瞩目的项目当属炫特区,3月推出1.0版以来,半年时间内,已连续推出2.0、3.0共三个升级版。8月初,炫特区曾宣称,下一步将推出小户型 XP 版,引起业界广泛关注和各种猜测。小户型 XP 版到底是什么?昨日,炫特区开发商向记者揭开了谜底,所谓的 XP 版,是集自住型公寓、酒店式公寓和 SOHO 为一体的全新物业形态,开发商将之命名为炫王子,定义为 MALL 式星级公寓。 Some people have suggested that 2003 is a small-scale year and it can not be overemphasized. Since the summer of 2008, the small-sized projects have blossomed everywhere and the competition has become intense. The happy times of small-sized apartments have been replaced by brutal competitive pressure. In particular, the eastern market, Hyundai, Postmodern City, Piao HOME, easy space and other projects close personal fighting is even more intense competition. Competition, promoting a sense of urgency developers continue to innovation and change. After the frequent appearance of small apartment products, Hyundai City is the earliest project for product transformation. The development volume of 600,000 square meters has caused the developers to feel the pressure of the market. After the introduction of some small units, they turned to commercial products. Piao HOME, easy to construct the space volume is small, there is no sign of the transition. The most eye-catching project was the Hyundai area, launched in March 1.0, six months time, has been the continuous release of 2.0, 3.0 total of three upgrades. In early August, Hyundai had declared that the next step will be the introduction of small size XP version, causing widespread concern in the industry and all kinds of speculation. Small size XP version in the end what? Yesterday, Hyundai developer told reporters the answer, the so-called XP version is a collection of self-occupied apartment, hotel apartments and SOHO as one of the new property form, the developer named it Hyun Prince for the definition of MALL-star apartment.
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