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波普风格设计追求大众化,设计中强调新奇与独特,并大胆采用强烈的色彩处理,符合年青人审美特征。针对鸡尾酒市场绝大多数的消费者是以时尚的年轻人为主的特点,在包装设计中融入了波普元素的色彩和图形来展开设计Cóctel鸡尾酒系列包装,触发其购买动机,最终变为购买行为。
Pu pop style design pursuit of popularity, emphasis on novelty and unique design, and bold use of intense color processing, in line with the aesthetic characteristics of young people. For the vast majority of the cocktail market, consumers are fashion-conscious young people, incorporating the colors and graphics of pop elements into their packaging designs to create a Cóctel cocktail package that triggers the buying motivation to eventually become a buying act .