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在当前全球经济危机背景下从宏观到微观的变化都影响着2010年寿险业发展格局,这其中包括新会计准则的实施、部分公司股权结构的变化及个别公司的兼并重组。并且中国保险产品种类、复杂程度及客户服务的整体质量仍落后于很多其他国家,随着银行与保险公司更多的融合,中国银保市场将迎来全新的“圈地时代”。因此,如何促进我国寿险业稳定健康发展具有长远现实意义。
In the context of the current global economic crisis, the changes from macro to micro are all impact on the development of the life insurance industry in 2010, including the implementation of the new accounting standards, changes in the ownership structure of some companies and the merger and reorganization of individual companies. And the overall quality of China’s insurance products, complexity and customer service still lags behind that of many other countries. With more integration of banks and insurance companies, China’s banking and insurance market will usher in a brand new “Age of Rings.” Therefore, how to promote the stable and healthy development of China’s life insurance industry has long-term realistic significance.