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随着中国经济结构的转型,文化艺术产业将作为经济增长的新引擎拉动内需。艺术品拍卖走向大众就得摒弃以往高端拍卖会与画廊模式,艺术品的在线拍卖成为当下值得深思的新型商业模式。文章通过对现有线上艺术机构的运营现状进行分析,提出当下的机遇与挑战,并得出线上拍卖将成为中产阶级艺术消费趋势的结论。
With the transformation of China’s economic structure, the culture and arts industry will drive domestic demand as a new engine of economic growth. Art auction to the public have to abandon the previous high-end auctions and galleries mode, the online auction of works of art became the current new business model worth pondering. By analyzing the current operation status of the existing online art institutions, the article puts forward the opportunities and challenges in the present and concludes that the online auction will become the consumption trend of the middle class art.