媒介融合带来了信息传播环境的改变,信息流动速度的加快对网络媒体的社会责任提出了更高的要求。随着数字技术和网络传播的迅速发展,现今,媒介融合(Media convergence)的速度愈来愈快,已逐渐变成新闻传播媒体的总体发展趋势。网络媒体凭借自身快捷性、互动性、分众化等无可替代的优势,成为信息传播的重要载体。网络媒体的社会责任成为时下的热点之一。本文旨在研究网络媒体所应承担的社会责任及应对责任失当的相关措施。 Media convergence has brought about changes in the environment of information dissemination. The speeding up of information flow has set higher demands on the social responsibility of online media. With the rapid development of digital technology and internet, the speed of media convergence is getting faster and faster, and it has gradually become the general trend of news media. With its irreplaceable advantages such as quickness, interactivity and decentralization, online media has become an important carrier of information dissemination. Social responsibility of online media has become one of the hot spots nowadays. The purpose of this paper is to study the social responsibility that internet media should undertake and how to deal with the misconduct.