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在企业经营发展中,企业生命周期理论是一个具有普遍性应用价值的企业发展理论。对企业管理而言,充分了解生命周期理论,有助于企业更好地调整经营管理模式,这对于提高企业核心竞争力,促进企业发展有着重要作用。本文阐述生命周期理论的基本概念和内涵,并分析企业生命周期理论的应用价值,并且从企业生命周期理论角度提出了中小企业管理模式优化的策略。
In the business development, business life cycle theory is a universal application of the theory of enterprise development. For business management, a full understanding of the life cycle theory will help enterprises to better adjust their business management mode, which plays an important role in enhancing the core competitiveness of enterprises and promoting enterprise development. This paper describes the basic concepts and connotation of life cycle theory, and analyzes the application value of business life cycle theory, and from the perspective of business life cycle theory put forward the strategy of SME management optimization.